From a Fragrance Enthusiast to a Curated Niche Perfume Destination

Welcome to About Fragrance — a space born out of pure passion, a deep love for perfumery, and a desire to share that passion with the world.

It all began with a simple obsession: scent. As a lifelong fraghead (a nickname proudly worn in the fragrance community), I found myself constantly exploring perfumes — collecting them, studying their notes, understanding their stories, and wearing them as a form of self-expression. What started as a personal journey quickly evolved into something more: a blog, a platform, and eventually, a community of like-minded scent lovers who shared the same appreciation for the artistry of fragrance.

About Fragrance began as a blog, dedicated to reviewing perfumes, sharing honest impressions, and helping others navigate the complex and beautiful world of olfaction. Over the years, we built a large portfolio of reviews, guides, and personal stories — each written from experience, not just opinion. This process helped shape a voice and a brand rooted in authenticity, curiosity, and a genuine love for the craft.

As the fragrance world expanded, so did we. After years of engaging with niche brands, discovering indie perfumers, and understanding the subtle differences between designer and niche scents, the next step became clear. It was time to move beyond words and into experience — by curating and offering a selection of fragrances that reflect everything we’ve come to value: quality, uniqueness, craftsmanship, and emotion.

Today, About Fragrance is not just a blog — it’s a fragrance boutique, focused on bringing you the best in niche, luxury, and designer perfumes. We specialize in showcasing rare finds, cult favorites, and under-the-radar masterpieces that you won’t easily find on big commercial platforms. Every fragrance we offer is carefully chosen, tested, and loved — because we believe you should only wear what moves you.

Our focus is clear: we celebrate niche perfumery — the kind that tells a story, challenges the senses, and sets you apart. Whether you’re just starting your fragrance journey or are already a seasoned collector, we’re here to guide, inspire, and connect you with scents that resonate.

As an independent fragrance destination, we’re committed to maintaining a personal touch in everything we do — from the content we create to the products we carry. We don’t believe in pushing trends. We believe in helping you find something unforgettable.

Thank you for being here, and for sharing in this journey.
About Fragrance is more than a store. It’s a reflection of passion, experience, and the beauty of scent — one bottle at a time.