Why This Limited Edition is May’s Biggest Scent Drop
The designer fragrance market is defined by a shift toward “Olfactive Realism” and “Sexy Skin Scents.” Major houses are moving away from the sugary, synthetic sweetness of the early 2020s,...
Designer Fragrance Insights
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How Major Fashion Houses Reclaimed the Scent World
1. The Rise of “Designer Extraits” Designers are no longer satisfied with standard Eaux de Parfum. To combat the “niche takeover,” major houses are releasing Extraits and Absolus higher oil...